About Us
We’re here for those who’d rather be out in the bush than stuck in traffic. We live for 4x4 adventures, good campfires, and the occasional “how did we end up here?” moment.
Getting out there has always been our dream, and after a few hard lessons out bush, we’ve built a lineup of quality camping apparel that’s made to last and look good doing it.
If it’s not tough, comfy, or a bit dirty, it’s not us.
Our Values
Quality
We dedicate months to research and development to make sure every product meets the highest standards of quality, durability, and performance because if we wouldn’t use it out on the tracks, we wouldn’t sell it.
Reliability
Count on us for dependable products that perform when you need them most.
Expertise
We’ve clocked countless hours on the tracks, breaking things, fixing them, and learning what really lasts. That’s the experience we bring to help you make smart choices for your setup.
Meet Our Team
James
Captain of the Convoy
Anthony
Director of Hold My Beer Operations
Christian
Head of Unnecessary Upgrades